PRIVACY POLICY
Last updated: 10 May 2026
1. Introduction
This Privacy Policy explains how Bullhorn Foods Ltd (“we”, “us”, “our”) collects, uses, stores, protects, and shares your personal information when you use SOHAT, purchase products, interact with our content, or communicate with us.
This policy applies to all brands, products, trademarks, media assets, website content, graphics, product imagery, logos, and intellectual property associated with:
- SOHAT
- Bullhorn Foods Ltd
- Bullhorn Biltong
- Viltong
including all associated text, graphics, branding, recipes, photography, product designs, marketing materials, and digital media.
We are committed to protecting your privacy and complying with applicable UK data protection legislation, including:
- The UK General Data Protection Regulation (UK GDPR)
- The Data Protection Act 2018
- The Privacy and Electronic Communications Regulations (PECR)
This website sells and promotes food products including chilli sauces, biltong, seasonings, and related products.
2. Data Controller
Bullhorn Foods Ltd is the data controller responsible for your personal information.
Contact Details
Business Name: Bullhorn Foods Ltd
Trading Name: Bullhorn Foods
Website: www.sohat.co.uk
Email: info@sohat.co.uk
3. Information We Collect
We may collect and process the following categories of information:
Personal Information
- Name
- Billing address
- Delivery address
- Email address
- Telephone number
- Account login details
- Purchase history
- Payment transaction references
Technical Information
- IP address
- Browser type and version
- Device information
- Time zone setting
- Website usage behaviour
- Cookies and analytics data
Marketing Information
- Preferences regarding promotions and newsletters
- Competition entries
- Survey responses
- Product reviews or testimonials
Communications
- Emails sent to us
- Customer service enquiries
- Social media messages
- Website contact form submissions
4. How We Use Your Information
We use your information for lawful business purposes, including:
Order Processing
- Processing and fulfilling orders
- Delivering products
- Managing refunds or returns
- Fraud prevention and verification
Customer Service
- Responding to enquiries
- Managing complaints
- Providing product support
Website Improvements
- Analysing user behaviour
- Improving website functionality
- Optimising performance and security
Marketing
Where legally permitted, we may use your information to:
- Send newsletters
- Notify you about promotions
- Inform you about product launches
- Share recipes, blogs, and brand updates
You may unsubscribe at any time.
Legal and Regulatory Compliance
We may process data to:
- Comply with legal obligations
- Maintain financial records
- Prevent unlawful activity
- Protect intellectual property rights
5. Lawful Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
| Purpose | Lawful Basis |
|---|---|
| Processing orders | Contractual necessity |
| Customer service | Legitimate interests |
| Website analytics | Legitimate interests / consent |
| Marketing emails | Consent |
| Legal compliance | Legal obligation |
| Fraud prevention | Legitimate interests |
6. Cookies Policy
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function properly and improve user experience.
Cookies We Use
Essential Cookies
Required for:
- Shopping cart functionality
- Website security
- Account login
- Checkout processing
Analytics Cookies
Used to understand:
- Website traffic
- User behaviour
- Popular pages
- Performance improvements
Marketing Cookies
May be used to:
- Measure advertising performance
- Improve promotions
- Deliver relevant content
Third-Party Cookies
We may use trusted third-party providers including:
- Google Analytics
- Meta/Facebook Pixel
- WooCommerce
- WordPress plugins
- Payment processors
- Social media integrations
These third parties may independently collect data according to their own privacy policies.
Managing Cookies
You may:
- Accept or reject cookies
- Delete cookies via browser settings
- Disable tracking technologies
Disabling cookies may impact website functionality.
7. Payment Processing
We do not store full payment card details.
Payments may be processed securely through third-party payment providers such as:
- PayPal
- Stripe
- Card processors
- Banking platforms
All payment providers operate independently under their own privacy and security standards.
8. Media, Photography & Website Content
All website content is protected by intellectual property and copyright laws.
This includes:
- Product photography
- Logos
- Brand names
- Recipes
- Graphics
- Videos
- Marketing material
- Written content
- Packaging concepts
- Website design elements
The following names and associated branding are protected and/or trademarked:
- SOHAT
- Bullhorn Foods
- Bullhorn Biltong
- Viltong
No part of this website or associated media may be:
- Copied
- Reproduced
- Distributed
- Republished
- Modified
- Used commercially
without prior written consent from Bullhorn Foods Ltd.
Unauthorised use may result in legal action.
9. User Generated Content
If you:
- Leave reviews
- Submit testimonials
- Tag us on social media
- Share images using our products
you grant Bullhorn Foods Ltd a non-exclusive right to repost, share, or display such content for marketing purposes unless you request removal.
10. Food Safety & Allergy Disclaimer
Our products may contain or come into contact with allergens including:
- Mustard
- Celery
- Sulphites
- Gluten
- Dairy
- Nuts
- Soy
- Other allergens
Customers are responsible for reviewing ingredients and allergy information before consumption.
Bullhorn Foods Ltd accepts no liability for allergic reactions where ingredient information has been made available.
Products should be consumed responsibly and stored according to guidance provided.
11. Age Restrictions
Our products and website are intended for individuals aged 18 years or older where legally applicable.
We do not knowingly collect personal data from children under 13 years old.
12. Data Retention
We retain personal data only for as long as reasonably necessary to:
- Fulfil orders
- Meet legal obligations
- Resolve disputes
- Enforce agreements
Financial transaction records may be retained for up to 6 years in accordance with UK tax and accounting obligations.
13. Data Security
We implement reasonable technical and organisational measures to protect your information against:
- Unauthorised access
- Data loss
- Misuse
- Alteration
- Disclosure
However, no online transmission or storage system can be guaranteed as completely secure.
14. Sharing Your Information
We may share information with:
- Delivery couriers
- Payment providers
- Website hosting providers
- IT support providers
- Analytics services
- Professional advisers
- Regulatory authorities where legally required
We do not sell personal information to third parties.
15. International Transfers
Some third-party services may process data outside the United Kingdom.
Where this occurs, we take reasonable steps to ensure appropriate safeguards are implemented in accordance with UK GDPR requirements.
16. Your Rights
Under UK GDPR, you may have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion
- Restrict processing
- Object to processing
- Withdraw consent
- Request data portability
To exercise these rights, contact:
You also have the right to complain to the UK Information Commissioner’s Office:
Information Commissioner’s Office (ICO)
17. External Links
Our website may contain links to external websites or social media platforms.
We are not responsible for the privacy practices or content of third-party websites.
18. Intellectual Property Notice
All trademarks, branding elements, recipes, concepts, product descriptions, creative assets, packaging concepts, graphics, and website material associated with:
- SOHAT
- Bullhorn Foods
- Bullhorn Biltong
- Viltong
remain the intellectual property of Bullhorn Foods Ltd unless otherwise stated.
Any unauthorised commercial use, imitation, duplication, or redistribution is strictly prohibited.
19. Changes to This Policy
We reserve the right to amend this Privacy Policy at any time.
Any updates will be published on:
www.sohat.co.uk
Continued use of the website constitutes acceptance of any revised policy.
20. Contact Us
For any privacy-related enquiries, please contact:
Bullhorn Foods Ltd
Trading as SOHAT
Email: info@sohat.co.uk
Website: www.sohat.co.uk